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Giving Day 2020 Toolkit

Alumni, parents, friends, faculty, staff, and students – who give and encourage others to do the same – are the key to the success of ONE DAY #OneMarywood. Encouraging a few people to give can make a big difference. Our Giving Day Toolkit provides everything you need to get started!
Toolkit Index

Giving Day 101: The Basics



Google Calendar

Facebook Event

Make your gift to Marywood at www.marywood.edu/givingday

Follow our progress and watch for new challenges released throughout the day.

FacebookTwitterLinkedIn Box

Timeline


  • Mention Giving Day to your Marywood friends.
  • Provide them with the date and tell them you are planning to make a gift.
  • Use social media to give a heads up about Giving Day by sharing the Facebook event.
  • Send a quick note the day before to remind them to make a gift on 4.23.2020.

GIVE – Make a gift directed to your favorite project(s) at marywood.edu/givingday.

GAB – Why do you give? Take a selfie/post a message to your social media accounts and tag #ONEMARYWOOD.

  • Invite others to join you in making a difference for Marywood students
  • Share social media posts throughout the day (space it out to maximize reach)
  • Remind others – do something personal – an email, text, in person

GO – Follow our progress and watch for new challenges throughout the day. Consider participating in the challenge to help reach the goal!

Share the results of Giving Day and remember to say THANK YOU!

Resources


Athletics:
Class Projects:
Special Projects:

Idea Bank


Tips for making your posts as effective as possible:

  • Add a picture: Use from our Giving Library or take your own. Some examples:
    • a selfie in Marywood gear
    • a Throwback Thursday photo of you on campus
    • a cherished Marywood memory
  • Tag Marywood social media accounts: 
    • Facebook - @Marywood University ; @Marywood University Alumni Association
    • Twitter - @MarywoodU ; @Marywoodalum
    • LinkedIn - @Marywood University Alumni
    • Instagram - @marywooduniversity
  • Direct to a specific cause: Go to the important links section and use the link for the appropriate cause!
  • Update your profile pic: Promote One Day. #OneMarywood by changing your profile pic.

Sample text for posts:

  1. Support ONE DAY #ONEMARYWOOD. Join me during Marywood University's Giving Day and make a gift to an area of your choice at www.marywood.edu/givingday

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  2. I supported Marywood students - will you? I gave [IF COMFORTABLE, ADD YOUR DONATION AMOUNT HERE] in support of ONE DAY. #ONEMARYWOOD. Go to www.marywood.edu/givingday to make your gift now!

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  3. Empowering students has never been easier than it is today on Giving Day! Go to www.marywood.edu/givingday and make your gift to the area of your choice! #ONEMARYWOOD

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  4. Did you know 96% of undergraduate students at Marywood receive financial aid? Today on Giving Day, support students by making a gift to the Marywood Scholarship Fund, or to any area of your choice, at www.marywood.edu/givingday. Don’t wait – make your gift now! #ONEMARYWOOD

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  5. Today, I gave [IF COMFORTABLE, ADD YOUR DONATION AMOUNT HERE] to [INSERT CAUSE/PROJECT HERE] on Marywood’s Giving Day. Will you make a gift too? Go to [INSERT CAUSE LINK HERE] to give, or go to www.marywood.edu/givingday and support an area of your choice! #ONEMARYWOOD

    Tweet it! Copy Text

Here is a sample email you can personalize and send to your peers inviting them to participate in ONE DAY #ONEMARYWOOD!

Hi, _____,

Did you hear about ONE DAY. #ONEMARYWOOD? It’s a 24-hour ‘Day of Giving’ campaign to make a difference for Marywood students!

I'm writing to you today to ask you two things: 

1) GIVE - No matter how much you give, every gift counts. Giving is easy - visit marywood.edu/givingday, or call 570-961-4540 to give over the phone.

2) GAB - Spread the word about Giving Day - just like I'm reaching out to you, reach out to people in your network and ask if they can join you in making a gift. If you need help or ideas on how to spread the word, go to marywood.edu/GDtoolkit.

I hope I can count on you to join me in participating in ONE DAY #ONEMARYWOOD 

-YOUR NAME HERE

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Here is a suggested text you can send to ask your Marywood network to give as part of ONE DAY #ONEMARYWOOD.

1st Text:

Hi [NAME OF PERSON], today is ONE DAY #ONEMARYWOOD. Can you help?

Copy Text

Person says "maybe" or asks for more information:

Here are more specific details on today’s Challenges and your opportunity to make an impact: marywood.edu/givingday

Copy Text

Person says yes or asks how to help/donate:

Thanks so much! You can make your gift at marywood.edu/givingday

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Challenges add more excitement, as well as some friendly competition, to Giving Day! Anyone can issue a challenge - here's a few ideas:

  • I will give $_________if 10 donors make a gift to (designation) in the next hour.
  • I will give $_________if the donor participation goal is attained before midnight.
  • I will give $_________if 10 members of my class make a gift to our class project.
  • I will give $_________if 10 parents make a gift to [athletic team].

Interested in creating a Giving Day challenge for everyone to see and participate in? Submit a challenge via our challenge submission form, or contact us at development@marywood.edu if you have any questions.

Submit a challenge!

Interested in writing your own social media content to promote Giving Day? That's great! Make your story personal. The pre-written content can help provide a starting point.

  • Tone - Use a friendly yet professional tone. Facebook has a more personal tone with longer-lasting messages compared to quick-hitting Tweets on Twitter.
  • Audience - Think of who you are writing to and how to best approach them.
  • Length - Try to keep your message as concise as possible while still getting your point across. Graphics can catch people's eye and make content more likely to be read.
  • Call to Action - Ask yourself "what is the purpose of this?" and "is this purpose clear to the reader?" Include the link so making a gift is as simple as possible.
  • Tag - Tagging social media accounts and using hashtags (#OneMarywood) in your post will give you more visibility to reach a larger audience!
  • Tell Your Story - Share why Marywood is important to you! What inspires you to give: a group, or team you were a part of; an experience at Marywood that impacted you; a class or professor that influenced your career.
  • Use our Resources - Images and Important Links provided here to brand your content and direct people where to make a gift.
Questions? Contact the Office of University Advancement at:
Phone:(570)348-6238
Email:development@marywood.edu
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